Decentralized platform that aims to change the online advertising market [Vidy]

Hello everyone, how are I going to give a little review about the online advertising market, namely [Vidy].

Vidy is a kind of online digital media, with the participation of its users can easily share with each other, and interact with others through social networks.



This is a decentralized platform that aims to change the online advertising market today by applying new techniques. This also gives users incentives according to the time spent on videos. This provides video ads in text, which will most likely attract the attention of customers.
Challenge:

Generally, unwanted advertisements can cause annoying experiences for customers, because of this activity, many customers have created a strong negative impression on this type of ad. But customers don't have the option to avoid ads they can choose from ads.
There is a lack of deep space for video ads and there is a great demand for advertisers to publish video ads. By using this as an advantage, they commit fraud such as making fake impressions and clicks using bots (because advertiser revenue is based on the number of impressions or clicks). Because annoying pop ups and playing videos too long create a frustrating experience.

Solution:

To overcome these kinds of problems in video ads, Vidy came up with a solution by creating a decentralized, truly distributed platform, sending advertisements through the NLP model. Which aims to return lost customers due to ad blocking extensions.

Vidy is a three-layer platform built on the Ethereum Blockchain, consisting of a Data layer, Consensus Layer, and
Application Layer

The data layer retains all data entered in Vidy's ledger, it records like Vidy's coin payments, risking balance.

The consensus layer receives information from the data layer that will be used to filter relevant users and place ads using NLP.

The application layer is a consumer side layer that records client-side activities that are used to make changes in
layer of consensus to provide a better consumer experience.

Token economy:
Vidy issues an Ethereum-based utility token called "VIDY" which can be used in the platform's internal ecosystem for services and prizes.


Token Details:
Token symbol: VIDY
Soft cap: 15,000ETH
Hard cap: 60,000ETH
Main sales: Prices will be announced
pre-ICO 1 VIDY: 0.00001673
Price of ETH ICO 1VIDY = 0.00002229 ETH

Team:

Patrick Colangelo - Founder and CEO
Patrick is a Harvard graduate and inventor of the Vidy Embed Layer. He is the Founder & CEO of Black Diamond Capital Investors, President of the Harvard Entrepreneurship Forum, and President of Harvard University's Private Equality Group.

Matthew Lim - Co-Founder
Matthew is an Investment Banker at Credit Suisse for three years where he completed 8 IPOs and M & A in Asia. At Vidy, he sealed big deals with top Asian celebrities such as Jay Chou & JJ Lin, as well as technology giants such as Baidu. He is a graduate of the National University of Singapore with First Class Honors in Finance.

Daniel Sullivan - Strategy
And is a Harvard graduate at Econ and Computer Science and is an Investment Associate at Silverlake PE Group. He is the founder of the online retailer Better Boyfriend and is a venture investor in SF angel fund JHB Partners.

Decision
Advantages:
• The idea of ​​the project looks good and innovative seems to be feasible in the future
• The social media hype is very good, the telegram community has 25k + members
• Partner with well-known companies such as NN Indonesia, Bazaar, Mercedes Benz, Vespa, MediaCorp, MNC and many more.
• The Whitepaper has a detailed description of the project, but is a little technical
• Roadmap is well prepared, this shows vison up to Q2 2020

SELECT PARTNERS

Some partnerships for certain countries or with certain terms or prerequisites.





ROADMAP




For accurate information:

Website

Whitepaper

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Medium

Youtube

ANN
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